In Perdoo, you have the following different goal types:

Your Ultimate Goal defines the ultimate winning aspirations for your business. Which battles will you fight, and which will you leave alone? When will you consider the battle won? It's often a combination of your mission and vision.

Learn more and add your Ultimate Goal.

Strategic Pillars express what makes you better than the competition. How you (aim to) differentiate yourselves in the market; and why customers choose you over the competition. These choices are directly connected to your Ultimate Goal and explain your how-to-win choices.

Learn more and add your Strategic Pillars.

An Objective describes an outcome you’d like to achieve within a specific time period. An Objective sets the direction — think of it like a destination on a map.

An Objective answers the question: “Where do I want to go?”

Add Company Objectives or Team Objectives.

A Key Result is a measurable outcome required to achieve the Objective. It helps you measure progress toward the Objective — like a signpost that shows how close you are to your destination.

Key Results answer the question: “How do I know if I’m getting there?”

Learn more and add Key Results.

Initiatives are all the projects and tasks that will help you achieve a Key Result. They set the overall direction and describe how you’ll reach your destination.

Initiatives answer the question: “What will I do to get there?”

Learn more and add Initiatives.

KPI stands for Key Performance Indicator. It’s a type of performance measurement, aimed at evaluating the success of an ongoing process or particular activity.

KPIs are quantifiable measures of performance for the efforts and activities that are key to an organization or team. These are all the activities that you need to monitor and measure on an ongoing basis to keep the lights on — your business as usual. For that reason, KPIs are often referred to as “health metrics.“

Add Company KPIs or Team KPIs.

Contact our friendly Support team via the live chat at the bottom-right of your screen, or email support@perdoo.com.