ℹ️ Available on all plans.
Strategic Pillars are the few choices that explain how your organization will win, for example "Be a company that clients love to work with". They sit below the Ultimate Goal on the Strategy Map. When you align KPIs and OKRs to them, everyone can see how their goals deliver the strategy.
Turn Strategic Pillars on or off
ℹ️ This requires Superadmin rights.
If you can't add a Strategic Pillar, a Superadmin needs to turn them on for the whole account:
Go to Configure > Framework (1).
Under Select your goal types, turn on Strategic Pillar (2).
Click Save (3).
Add a Strategic Pillar
ℹ️ Adding a Strategic Pillar for the company requires Superadmin rights. Admins can add Strategic Pillars that belong to a team.
Go to Explore > Strategy Map and click + Add goal (1 in Screenshot 1).
Select Strategic Pillar (2 in Screenshot 1).
Enter a Name (3 in Screenshot 2).
Check the Team (4 in Screenshot 2). It's set to your company by default, but you can select one or more teams instead.
Optionally, choose a Lead (5 in Screenshot 2): The person responsible for driving this part of the strategy.
To place it under another Strategic Pillar, select that Strategic Pillar in Align to (6 in Screenshot 2).
Click Create (7 in Screenshot 2).
Screenshot 1
Screenshot 2
Under Advanced options, you can add a Description, add Tags, and change the Visibility to make the Strategic Pillar private.
💡 Not sure where to start? Select Draft with AI in the + Add goal menu to let the AI Agent draft your Strategic Pillars.
Align goals to a Strategic Pillar
You can align Objectives, KPIs, Initiatives, and other Strategic Pillars to a Strategic Pillar. A strategy has no end date, so KPIs are usually the best way to measure whether it's working.
Add a new aligned goal
Open the Strategic Pillar.
Under Aligned Goals, click + Add sub-goal (1).
Select the goal type, for example KPI (2).
Fill in the fields and click Create.
Align an existing goal
Open the Strategic Pillar, click + Add sub-goal > Existing goal, and search for the goal. You can also open the goal itself and select the Strategic Pillar as its Parent in the Details panel. See Alignment.
Close, archive, or delete a Strategic Pillar
ℹ️ This requires Superadmin rights. Admins can do this for Strategic Pillars that belong to a team.
Open the Strategic Pillar and click the kebab menu at the top right.
Close: Rate the execution, choose a Closing status, answer the closing questions, and click Save. Superadmins can change the questions in Configure > Templates.
Archive: Optionally, add a note on why you're archiving it, and click Save. Archived Strategic Pillars are hidden but kept for reference. To restore one, select Archived in the Stage filter in Explore, open it, and select Unarchive in the kebab menu.
Delete: Type delete forever to confirm. This can't be undone.
You can't align new goals to an archived Strategic Pillar.
Good to know
What are examples of Strategic Pillars?
Deliver the fastest analysis for every user.
Be self-serve at every stage of the journey.
Build a culture where each employee learns and thrives.
Be the premium offering in all markets.
Consistently launch innovative product lines.
Keep lean even as we grow.
How do we decide on our Strategic Pillars?
Read our guide on combining strategy with OKRs to choose your Strategic Pillars and connect them to your goals.
How many KPIs should we align to a Strategic Pillar?
There's no limit, but focus on the few high-level KPIs that show whether the strategy is working. You can break them down into more detailed KPIs below them.
Why would we place a Strategic Pillar under another one?
Larger organizations often have strategies on several levels. For example, a department strategy can support a company strategy. Aligning Strategic Pillars shows how these choices fit together on the Strategy Map, without forcing either one into an OKR.
Need help?
Start a live chat with our Support team by clicking on the ? at the bottom left or bottom right of your screen.