ℹ️ Available on all plans.
The Ultimate Goal is your mission and vision in one line: why your organization exists, who it serves, and when you'll consider it a success. It sits at the top of the Strategy Map, above your Strategic Pillars and the goals that deliver them.
Add or edit the Ultimate Goal
ℹ️ This requires Superadmin rights.
Go to Explore > Strategy Map.
Click the Ultimate Goal at the top of the map (1 in Screenshot 1). If you haven't added one yet, click Add your Ultimate Goal.
Enter your Ultimate Goal (2 in Screenshot 2).
Optionally, add a Description (4 in Screenshot 2) to explain it in more detail.
Click Save (5 in Screenshot 2).
Screenshot 1
Screenshot 2
💡 Click Generate with AI (3 in Screenshot 2) to let the AI Agent draft the Ultimate Goal and Description for you. A Superadmin can turn on the AI Agent in Configure > Features.
Good to know
What makes a good Ultimate Goal?
Keep it to one sentence that everyone in your organization can remember. Say why you exist, for whom, and what success looks like. For example: "Remain the #1 OKR & Strategy Execution software by making strategy execution a competitive advantage for all our customers." For more tips, read our guide to mission and vision.
Why is it called Ultimate Goal and not mission and vision?
Definitions of mission and vision vary, and they often get long. The Ultimate Goal combines both in one line, so it's easy to keep every decision and goal aligned with it.
Can I turn off the Ultimate Goal?
No. Unlike Strategic Pillars and KPIs, the Ultimate Goal can't be turned off in Configure > Framework.
What's the difference between the Ultimate Goal and Strategic Pillars?
The Ultimate Goal is where you want to go. Strategic Pillars are the choices that explain how you'll get there.
Need help?
Start a live chat with our Support team by clicking the question mark at the left or right bottom of your screen.