Building your path to success is no easy task but to keep things in perspective start with your Ultimate Goal, a reflection of your organization's mission and vision.

It represents the sole purpose you exist, for which markets and customer segments your organization is fulfilling that purpose, and when you’ll consider your undertaking a success. Making it the starting point of your journey ensures that you stay loyal to the core of your business.

Why do we call it an Ultimate Goal? Definitions vary between mission and vision, and they can be quite long. We encourage you to keep it simple, with one line that defines what your organization is all about.

Read more about creating your Ultimate Goal.

Adding your Ultimate Goal keeps you in check about taking decisions that are aligned to this purpose – to boost strategic alignment. Taking steps that divert you from your path will create chaos and confusion within the organization, making it harder to achieve consistent and significant results.

To add your Ultimate Goal in Perdoo

  1. Go to Roadmap

  2. Click on the text box Add your Ultimate Goal below your Ultimate Goal

  3. Enter your Ultimate Goal

  4. Press Enter, or click anywhere on the page.

Ultimate Goal in Roadmap

Need a hand? Contact our friendly Support team via the in-app chat at the bottom-right of your screen, or email

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