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Add Company KPIs

Monitor the health of your company's business as usual work.

Nicole Capobianco avatar
Written by Nicole Capobianco
Updated over a month ago

First, let me state something very obvious, every company has business as usual. You know, those tasks you repeat day after day to ensure the business stays afloat. Results-driven organizations understand that these ongoing processes need to be monitored to ensure the business remains healthy and any red flags are tackled before it's too late. They do this through Key Performance Indicators (or KPIs).

Perdoo lets you effortlessly monitor your KPIs and base decisions on concrete data. Integrate with 65+ business apps for automatic syncing and check any report or dashboard for a real-time overview of your KPI health.

When viewing any KPI, charts help you spot trends over time, so you can act early to get an unhealthy KPI back on track, or adjust future targets on a monthly basis. With KPIs and OKRs in Perdoo, your organization is fully equipped to realize your strategy.


💡 Pro tip: To view KPIs across the Company and multiple Teams, use the KPI Boards.

Growth KPIs on Growth Board

Define Company KPIs

When defining KPIs at Company level, consider:

  1. The stage your Company is in

  2. The type of industry you're in

Some example metrics:

  • EBIDTA

  • Revenue

  • Gross profit margin

  • Employees NPS

  • NPS

  • Customer Acquisition Costs (CAC)

  • Monthly Recurring Revenue (MRR)

  • Churn

Need inspiration? Check out our OKR + KPI Example Library.


Enable or Disable Company KPIs

ℹ️ This requires Superadmin rights.

  1. Click on Configure

  2. From the General tab, go to Company details

  3. Click on the check box enable company KPIs to enable KPIs (or uncheck the box to disable KPIs)

  4. Click Save


Add Company KPIs

  1. On your Company page, click on the + Add KPI button in the top right of the KPI section

  2. From the modal, add the KPI name, Current value, Metric unit, and The KPI should (Target type)

  3. Click Save

  4. Target frequency will default to monthly so you can add monthly targets under the POT graph:

Advanced Options

Target types

You can choose between Stay at or above, Stay at or below, Increase to, or Decrease to in the right panel.

Use Stay at above or Stay at below for KPIs that always need to stay above a specific threshold.

For example:

  • Stay at or above: Gross Profit Margin, Visitor to Lead Rate, NPS

  • Stay at or below: Employee Turnover Rate, Customer / MRR Churn Rate

Use Increase to or Decrease to for KPIs that change over time. The status is calculated by the expected progress vs. the actual progress so it takes into account the KPI's progression over time.

For example:

  • Increase to: Revenue, MRR, ARR, Market Share, Number of Active Users (DAU/MAU)

  • Decrease to: No. of open bugs, Backlog size, Inventory levels, CO2 emissions

Target Frequency

Select how often targets will be set. You can choose between monthly, quarterly or annual targets in the right panel.

This will impact the target frequency below the POT graph, as well as on the KPI boards.

Auto reset to 0

Some KPIs start at 0 at the start of a period so you can enable Reset to 0 in the right panel. The target will then gradually increase to reach the set target value by the end of the time period. Great for KPIs like sales targets where progress is often 0 at the start of a new period.

* NOTE: There is no limit to KPIs for the Company. KPIs can alway be broken down into more granular metrics, but the intention is to add those high-level metrics that truly communicate how you're doing. You will be notified of this once you add more than 6 KPIs:

Adding KPIs to Group

Reorder Company KPIs

KPIs are displayed in the order that you add them. You have the flexibility to organize your KPIs as you see fit by dragging and dropping the KPIs.


Need a hand?

Contact our friendly Support team via the in-app chat at the bottom-right of your screen, or email support@perdoo.com.

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