OKRs are only half the story. You need KPIs to monitor the health of your business as usual work. When using OKRs to drive you toward your ultimate goal, KPIs let you know that your car is in tip-top condition, full of gas, and equipped to get you there. If that's not the case, you'll have a hard time progressing down your path.
Perdoo lets you effortlessly monitor your KPIs over time and base decisions on concrete data. Integrate with the tools you already use to automatically sync and check any report or dashboard for a real-time overview of your KPI health.
When viewing any KPI, charts help you spot trends over time, so you can act early to get an unhealthy KPI back on track, or adjust future targets. With KPIs and OKRs in Perdoo, your organization is fully equipped to realize your strategy.
💡 Pro tip: To view KPIs across multiple Teams, use the KPI Boards.
Define Team KPIs
KPIs vary by business area. When defining KPIs for your Team, consider:
Metrics that will influence your daily behavior
Metrics whose status determines the Team's performance (i.e if all are above the threshold value, then the Team is healthy)
Some example metrics:
Marketing: Cost Per Lead
Customer Success: Customer Satisfaction Score
Sales: Sales Qualified Lead to Customer Conversion Rate
Enable or disable KPIs for your Team
ℹ️ This requires Admin or Superadmin rights.
Go to Teams, click on your Team page > Team's name: 3 dots: Edit team.
Select the check box that reads Enable KPI to enable KPIs (or uncheck it to disable).
Click Save.
*NOTE: If you don't see the option to Enable KPIs, then KPIs need to be enabled by a Superadmin for the entire account under Configure > Framework.
Add KPIs for your Team
From your Team page, click on the + Add KPI button in the top right of the KPI section.
Select 'Draft from scratch'.
From the modal, add the KPI name, Description (optional).
Need inspiration? Click on the folder icon to browse example KPIs.
Select a Target type option under The KPI should... and enter the Target value.
You can choose between Stay at or above, Stay at or below, Increase to, or Decrease to.
Use Stay at above or Stay at below for KPIs that always need to stay above or below a specific threshold.
For example:
Stay at or above: Gross Profit Margin, NPS
Stay at or below: Employee Turnover Rate, Customer / MRR Churn Rate
Use Increase to or Decrease to for KPIs that change over time. The status is calculated by the expected progress vs. the actual progress so it takes into account the KPI's progression over time.
For example:
Increase to: Revenue, MRR, ARR, Market Share, Number of Active Users (DAU/MAU)
Decrease to: No. of open bugs, Backlog size, Inventory levels, CO2 emissions
Add Unit (e.g. %, #, currency symbol, days, minutes, etc).
Click Save.
Target frequency will default to monthly so you can add monthly targets under the POT graph:
Need help drafting your KPIs from scratch? Click the 'Draft with AI' in the dropdown menu next to the Team name to use our AI Assistant.
Advanced Options
Align a KPI to a Strategic Pillar or another KPI to monitor its performance, define how often the KPI should be updated, add an Integration, make the KPI private, or add a Tag.
Target Frequency
Select how often targets will be set. You can choose between monthly (default), quarterly or annual targets in the right panel.
This will impact the target frequency below the POT graph, as well as on the KPI boards.
Auto reset to 0
Some KPIs start at 0 at the start of a period so you can enable Reset to 0 in the right panel. The target will then gradually increase to reach the set target value by the end of the time period. Great for KPIs like sales targets where progress is often 0 at the start of a new period.
If the KPI resets to 0, you'll see a row that shows the cumulative total for the year in the table below the POT graph and the KPI boards.
There is no limit to KPIs per Team. KPIs can alway be broken down into more granular metrics, but the intention is to add those high-level metrics that truly communicate how you're doing.
Align KPIs
Align a Team KPI to another KPI or Strategic Pillar
After creating a KPI, navigate to the details in the right side panel and click Alignment.
Select the Strategic Pillar or KPI that the KPI should align to and click Save.
Add Aligned KPIs
Click on the KPI to open its details modal.
Find Aligned KPIs section and click + Add KPI.
Select New aligned KPI or Align existing KPI (pick from dropdown menu).
Calculate progress based on Aligned KPIs
Aligned KPIs can automatically update parent KPIs. For example, automatically sum up the Regional Sales KPIs to your Total Sales KPI. Want to average the satisfaction scores across regions, simply choose the Weighted average aggregation method!
Click on the KPI to open its details modal.
Click on the Progress driver in the right side panel.
Select Aligned Goals.
Choose the Aggregation method: Sum or Weighted average.
Click Save.
Important notes:
For Weighted average, the Aligned goals are weighted equally by default, but you can change the weighting.
Updating any of the Aligned KPIs will automatically update the parent KPI.
The Activity feed will indicate if a progress update was made by Aligned goals.
Reorder KPIs for your Team
KPIs are displayed in the order that you add them. You have the flexibility to organize your KPIs as you see fit by dragging and dropping the KPIs.
Perdoo 3.0
Define Team KPIs
KPIs vary by business area. When defining KPIs for your Team, consider:
Metrics that will influence your daily behavior
Metrics whose status determines the Team's performance (i.e if all are above the threshold value, then the Team is healthy)
Some example metrics:
Marketing: Cost Per Lead
Customer Success: Customer Satisfaction Score
Sales: Sales Qualified Lead to Customer Conversion Rate
Enable or disable KPIs for your account
ℹ️ This requires Superadmin rights.
Go to Configure > Framework.
Toggle on KPIs.
Click Save.
Add KPIs for your Team
From your Team page, click on + Add goal > KPI.
Add the Name.
Verify the Goal type is KPI.
Verify or change the Team.
Search and select the person who will be the Lead.
Choose the Strategic Pillar, Objective, or KPI in Align to.
Choose How often will you update this goal?
Select Target type: Increase to (Revenue, MRR, ARR, Market Share, Number of Active Users (DAU/MAU)), Decrease to (No. of open bugs, Backlog size, Inventory levels, CO2 emissions), Stay at or above (Gross Profit Margin, NPS), Stay at or below (Employee Turnover Rate, Customer / MRR Churn Rate), Binary, or Milestone.
Add Start value and Target value for Increase to or Decrease to, or Threshold for Stay at or below or Stay at or above. These will automatically be set for Binary (True) and Milestone (0/100).
Add Unit (e.g. %, #, currency symbol, days, minutes, etc) for how the Initiative will be measured. This will automatically be set for Binary and Milestone (Percentage).
Choose a Date for the target value.
Click Create.
Need help drafting your KPIs from scratch? Click the 'Draft with AI' in the dropdown menu next to the Team name to use our AI Assistant.
Advanced Options:
Add Contributors to show the other people working on the goal.
Add a Description to share more information about this Objective.
For Progress driver, choose whether progress is updated Manually, by Aligned Goals, or Integration.
Add Tags as a way to organize and identify the Initiative.
Choose whether to make the KPI private under Visibility.
Frequency
Frequency determines how the table below the POT graph is formatted. It shows how often the goal will be updated, and you can set targets for that frequency or longer.
To set up targets longer than the underlying frequency, simply drag to merge the cells and create a longer target.
Auto reset to 0
Some KPIs start at 0 at the start of a period so you can enable Reset to 0 in the right Details section. The target will then gradually increase to reach the set target value by the end of the time period. Great for KPIs like sales targets where progress is often 0 at the start of a new period.
There is no limit to KPIs per Team. KPIs can alway be broken down into more granular metrics, but the intention is to add those high-level metrics that truly communicate how you're doing.
Add Aligned KPIs
Click on the KPI to open its details modal.
Find Aligned Goals section and click + Add goal > KPI.
Calculate progress based on Aligned KPIs
Aligned KPIs can automatically update parent KPIs. For example, automatically sum up the Regional Sales KPIs to your Total Sales KPI. Want to average the satisfaction scores across regions, simply choose the Weighted average aggregation method!
Click on the KPI to open its details modal.
Click on the Progress driver in the right Details section.
Select Aligned Goals.
Choose the Aggregation method: Sum, Weighted average or Weighted progress average.
Click Save.
Important notes:
For Weighted average, the Aligned goals are weighted equally by default, but you can change the weighting.
Updating any of the Aligned KPIs will automatically update the parent KPI.
The Activity feed will indicate if a progress update was made by Aligned goals.
Reorder KPIs for your Team
KPIs are displayed in the order that you add them. You have the flexibility to organize your KPIs as you see fit by Sort by > Manual and then dragging and dropping the KPIs to their desired location.
Need help?
Need a hand? Contact our friendly Support team via the in-app chat at the bottom-right of your screen, or email support@perdoo.com.