ℹ️ Available on all plans.
KPIs track the health of your business as usual: The metrics that must stay healthy all year, such as revenue, NPS, or churn. Use KPIs for what you want to keep healthy, and OKRs for what you want to change.
A KPI belongs to your company, to a team, or to one person. Company KPIs show how the whole company is doing, Team KPIs show the health of one team's work, and Individual KPIs track what one person is responsible for. They all work the same way, but different people can add them.
A KPI can be updated manually, from its aligned KPIs, or automatically through an integration. To see the KPIs of several teams side by side, use the Board view in Explore.
Turn on KPIs
ℹ️ This requires Superadmin rights.
If you can't add a KPI, a Superadmin needs to turn KPIs on for the whole account:
Go to Configure > Framework (1).
Under Select your goal types, turn on KPI (2).
Click Save (3).
Add a KPI
ℹ️ Adding a Company KPI requires Superadmin rights. Team KPIs can be added by members of that team, Admins, and Superadmins.
Go to your company's page, the team's page, or Home, and click + Add goal (1).
Select KPI (2).
In the Add new goal form:
Enter a Name (1).
Check the Team and choose the Lead (2). Select your company for a Company KPI or a team for a Team KPI. To make an Individual KPI, leave the Team empty. This is only possible when Individual goals is turned on. See Features.
Choose a Target type (3). See Targets.
Enter the Target value: The start value, the target, the unit (for example %, $, or pts), and the date (4).
Click Create (5). To finish it later, click Save as draft.
Optional fields in the same form:
Align to: The Strategic Pillar or KPI that this KPI supports.
How often will you update this goal?: Monthly by default. See Set the frequency.
Advanced options: Contributors, a Description, the Progress driver, Tags, and Visibility (Private is available on Supreme).
💡 To draft KPIs with AI, select Draft with AI in the + Add goal menu. See AI Agent.
View and edit a KPI
Click a KPI anywhere in Perdoo to open its details page. From there, you can follow its progress, update it and change its settings:
The goal type, stage, visibility, frequency, and Tags (1).
Progress over time (2): The actual values against the target, with the target table underneath. Use Compare with and the time range to change the view.
Progress (3): The current value, the current target, and the last update. Click Update to add a progress update.
Aligned Goals (4): The goals aligned to this KPI. Click + Add sub-goal to add one.
People (5): The Team, the Lead, and the Contributors.
Details: Further down, the Parent, Progress driver, Unit, Target type, Budget, and Related goal(s).
More actions are in the kebab menu at the top right of the details page.
To close, archive, or delete a KPI, see Close, archive, and delete goals.
Set KPI targets
Open the KPI and enter the targets in the table under the Progress over time chart. You can set targets per week, month, quarter, or year, and merge cells to set one target for a longer period. See Targets.
Change the alignment of a KPI
Open the KPI.
In the Details panel, click Parent (1).
Select the Strategic Pillar or KPI that this KPI supports.
You can also align a KPI from its parent goal: In Explore's Map or Cascade view, click + Add sub-goal > Existing goal on the parent and search for the KPI.
Choose a progress driver
The progress driver decides how a KPI's progress is updated:
Manual: You update the KPI yourself. This is the default.
Integration: The value comes from another tool, such as Google Sheets or HubSpot.
Aligned Goals: The value is calculated from the KPIs aligned to it, for example by adding up the revenue KPIs of each region.
Open the KPI.
In the Details panel, click Progress driver.
Select Manual, Integration, or Aligned Goals, fill in the fields, and click Save.
For the details of each option and the aggregation methods, see Progress drivers.
Good to know
What's the difference between Company, Team, and Individual KPIs?
A Company KPI belongs to your company and shows on your company's page. A Team KPI belongs to one team and shows on that team's page. An Individual KPI has no Team, only a Lead. Otherwise they work the same way.
Only Superadmins can add Company KPIs, and the KPI lead or a Superadmin can edit or delete them. Team KPIs can be added and edited by members of that team, the KPI lead, Contributors, Admins, and Superadmins. Individual KPIs follow the same rights as Team KPIs. See Roles & rights.
Why can't I leave the Team empty?
Individual KPIs are only available when a Superadmin has turned on Individual goals in Features.
Who can see Individual KPIs?
Like other goals, individual goals are visible to everyone. On Supreme, you can make them private so only the individual and their manager can see them. See Private goals.
How many KPIs can I add?
There's no limit. Keep Company KPIs to the few high-level metrics that show how the company is doing, and break them down into Team KPIs aligned to them.
What are examples of KPIs?
Company KPIs: Revenue, Monthly Recurring Revenue (MRR), EBITDA, gross profit margin, Customer Acquisition Cost (CAC), churn, NPS, and employee NPS.
Team KPIs: Cost per lead for the Marketing team, customer satisfaction score for the Customer Success team, or lead-to-customer conversion rate for the Sales team. Choose metrics that show whether the team's work is healthy.
Can a KPI start from 0 every period?
Yes, if its target type is Increase to or Decrease to. Turn on Reset to 0 to count something new each period, such as new customers per month. See Reset to 0 every period.
Need help?
Start a live chat with our Support team by clicking on the ? at the bottom left or bottom right of your screen.