Use a sample metric to create a KPI such as Unique Visitor to Lead Conversion Rate ≥ 5%:
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Customer Acquisition Cost

Cost per Lead

Unique Visitor to Lead Conversion Rate

Customer Lifetime Value

Traffic growth

Our example OKRs for Marketing have moved to our Resources hub.

Please go to https://www.perdoo.com/resources/online-guides/marketing-okrs

You can also browse sample goals in-app by clicking the folder icon when creating Objectives or Key Results.