KPIs
Use a sample metric to create a KPI such as Unique Visitor to Lead Conversion Rate ≥ 5%:
Customer Acquisition Cost
Cost per Lead
Unique Visitor to Lead Conversion Rate
Customer Lifetime Value
Traffic growth
OKRs
O: Launch a higher converting website that appeals to working moms
KR: Increase UV-to-Lead CR from X% to Y%
KR: X% leads meet our ICP
Analytics
O: Strengthen our SEO ranking for affordable beauty
KR: Improve domain ranking from X to Y
O: Optimize SEO through technical upgrades
KR: Improve our YSlow Score from X% to Y%
KR: Improve our PageSpeed Score from X% to Y%
O: Elevate our position in Google’s Search Engine Results Pages (SERPs)
KR: Move our average ranking for [subject]-related keywords from the Xth to Xnd result
Content Marketing
O: Optimize content production to increase MQLs
KR: Increase Lead to MQL conversion to X%
KR: Increase average time spent on content from X to Y minutes
O: Be a rental law subject matter expert
KR: X expert interview requests from industry leading publications
O: Launch an engaging weekly newsletter
KR: X% open rate
KR: X% click through rate
O: Develop processes to establish video creation foundation
KR: X% team knows how to create video content without asking questions
PR
O: Spread the word about our new community event
KR: X reshares
KR: X publication features
KR: X invitation requests from publication features
Social Media
O: Diversify by turning FB into an acquisition channel
KR: Generate X leads
O: Expand our Instagram footprint with influencer partnerships
KR: Achieve XMM followers
KR: Generate X leads from influencer posts
O: Turn YouTube into our best lead generation channel
KR: Increase CR from X% to Y%
KR: Triple traffic to the website
Or Browse sample goals via the folder icon when creating Objectives, Key Results, or KPIs:
